Greg Arnette

3 ways-survive-cloud-era

To Find Product-Market Fit, Start at 30,000 Feet — But Don’t End There

By Greg Arnette

This is the seventh and final post of our – “The CloudTruth Journey to Product-Market Fit” series.   Especially in the startup world, it’s well-known that product-market fit is one of the most essential ingredients of a successful company. To launch a sustainable business, it’s vital to identify both a market niche and a specific product approach that can…

cloud-configuration-defaults

Don’t Let False Positives Undermine Your Product-Market Fit

By Greg Arnette

This is the sixth post of seven – “The CloudTruth Journey to Product-Market Fit” series. One of the most challenging — and critical — components of any startup’s journey is the identification of product-market fit: That is, the precise market niche and product offering that your team is best suited to provide. And one of the biggest reasons that this is…

Visibility Cloud Configurations

Tips and Tricks for Optimizing Your Product-Market Fit Interviews

By Greg Arnette

This is the fifth post of seven – “The CloudTruth Journey to Product-Market Fit” series. Much has been written about the importance of finding product-market fit. In general, the way to do this is to talk to people who fall into your potential target market and identify their needs and pain points. But what’s the most effective way to conduct these…

cloudtruth cloud management

Product-Market Fit Starts with Interviewing (Lots of) Customers. Here’s How We Did It.

By Greg Arnette

This is the fourth post of seven – “The CloudTruth Journey to Product-Market Fit” series. No matter what industry you’re in, finding product-market fit is essential to the success of any company. But what does it take to get from a good idea to a viable business?  Ultimately, building a good product starts with understanding your customers — and to do…

Visibility Cloud Infrastructure

How a Military Framework Helped CloudTruth Find Product-Market Fit

By Greg Arnette

This is the third post of seven – “The CloudTruth Journey to Product-Market Fit” series.   Developed in the mid-20th century by U.S. Air Force Colonel John Boyd, the OODA Loop (Observe, Orientate, Decide, and Act) offers an effective framework for any organization faced with making complex, strategic decisions. While the Air Force leveraged it to provide a structure…

Visibility Cloud Infrastructure

3 Common Product-Market Fit Pitfalls — and How to Avoid Them

By Greg Arnette

This is the second post – “The CloudTruth Journey to Product-Market Fit” series. Reaching product-market fit is essential for any business to succeed. But what does it take to actually identify a strong target market and determine the best product to meet customer needs?  In the previous blog post, I described CloudTruth’s approach to finding…

challenges-cloud-services

The CloudTruth Journey to Product-Market Fit

By Greg Arnette

One of the most challenging — and most rewarding — aspects of building a startup is the process of discovering product-market fit: That is, understanding your client base and developing a product that genuinely meets their needs. And while every company is unique, I’ve learned a lot from CloudTruth’s journey so far about what it…

cloudtruth cloud management

Why Your Testing and Escalations Teams Need Configuration Management Tools

By Greg Arnette

As the modern cloud-based tech stack grows increasingly complex, there are a number of components of the typical software development lifecycle (SDLC) that can be particularly difficult to manage. While there are many different approaches when it comes to optimizing your company’s SDLC processes, a lot of these improvements boil down to better configuration management.…

CloudTruth 2020 in Review

By Greg Arnette

As 2020 recedes into our collective rearview mirror, it’s a good time to reflect on CloudTruth’s accomplishments this past year. Expressing gratitude for the “good things” is a sure-fire way to attract more positivity.  Little did we know that our first full founding year would coincide with a terrible pandemic. But despite the challenges we…

investing in cloud

3 Reasons Modern Enterprises Are Investing in Cloud

By Greg Arnette

According to recent reports, over 90% of global enterprises have embraced a multi-cloud strategy for their business. All around the world, companies of all sizes and in every industry are reaping the benefits of new cloud-based tools and services. And while every application is different, there are a few key reasons that all of these…