Product Market Fit

To Find Product-Market Fit, Start at 30,000 Feet — But Don’t End There

product-market fit is managing the transition from a 30,000 foot view — that is, a broad, high-level understanding of a potential opportunity — to granular, actionable product feedback

Don’t Let False Positives Undermine Your Product-Market Fit

This is the sixth post of seven – “The CloudTruth Journey to Product-Market Fit” series. One of the most challenging — and critical — components of any startup’s journey is the identification of product-market fit: That is, the precise market niche and product offering that your team is best suited to provide. And one of the biggest reasons that this is…

Tips and Tricks for Optimizing Your Product-Market Fit Interviews

This is the fifth post of seven – “The CloudTruth Journey to Product-Market Fit” series. Much has been written about the importance of finding product-market fit. In general, the way to do this is to talk to people who fall into your potential target market and identify their needs and pain points. But what’s the most effective way to conduct these…

Product-Market Fit Starts with Interviewing (Lots of) Customers. Here’s How We Did It.

This is the fourth post of seven – “The CloudTruth Journey to Product-Market Fit” series. No matter what industry you’re in, finding product-market fit is essential to the success of any company. But what does it take to get from a good idea to a viable business?  Ultimately, building a good product starts with understanding your customers — and to do…

How a Military Framework Helped CloudTruth Find Product-Market Fit

This is the third post of seven – “The CloudTruth Journey to Product-Market Fit” series. Developed in the mid-20th century by U.S. Air Force Colonel John Boyd, the OODA Loop (Observe, Orientate, Decide, and Act) offers an effective framework for any organization faced with making complex, strategic decisions. While the Air Force leveraged it to provide a structure for…

3 Common Product-Market Fit Pitfalls and How to Avoid Them

This is the second post – “The CloudTruth Journey to Product-Market Fit” series. Reaching product-market fit is essential for any business to succeed. But what does it take to actually identify a strong target market and determine the best product to meet customer needs?  In the previous blog post in this series, I described CloudTruth’s…

CloudTruth 2020 in Review

The CloudTruth founding team wanted to ensure that the customer’s voice was brought into planning as early as possible. We needed to avoid a “lessons learned” example from other DevOps tools startups that relied too much on their gut instinct as a proxy for direct customer engagement and feedback. We were committed to a different approach by starting the product-market fit process with extensive surveys to ensure we could not react to a “false positive” – meaning we think we’re creating something useful. Still, customers wouldn’t step up to the plate to purchase. 

A Small Pivot

Start Your Free Trial

Simplify your cloud configuration complexity with a no-obligation free trial.